Xbox and Adidas Team Up to Celebrate twenty years of Play

Today, Xbox introduced an international partnership with adidas to commemorate our common heritage of play as well as reveal our very first console-inspired tennis shoe partnership in honor of the 20th wedding anniversary of Xbox.

The collab features an unique new adidas Originals by Xbox sneaker-- the Xbox 20th Forum Tech-- with clear green details motivated by the unique edition launch of the initial Xbox console for the launch of Halo: Fight Evolved in 2001, noting the first-ever generation of pc gaming at Microsoft. The adidas Forum Tech style equilibriums nostalgia while welcoming contemporary innovation as well as is symbolic of exactly how we look at our very own Xbox background-- commemorating the last two decades and also looking in advance to the infinite future of video gaming.

This is simply the beginning of our collaboration with adidas, as well as over the following few months we ll proceed to mark our 20th anniversary by launching extra tennis shoes motivated by past and also present Xbox console generations, including the first-ever sneaker readily available for purchase by our fans later on this year. Comply With @Xbox on Twitter to stay tuned for the most up to date declines and methods to win your extremely own pair of limited-edition tennis shoes.

This partnership kicks off the international launch of the Always Played In. Never Played Out program, which commemorates popular ages of play over the last twenty years, across sporting activity, gaming, and lifestyle and also the magic that happens when we all require time to play. As games are indicated to be played, shoes are indicated to be played in-- from the concrete to the sofa as well as past.

We re thrilled to debut our launch trailer entitled adidas Originals by Xbox-- 20 Years of Play which celebrates the era of play most widespread when we released the first Xbox console in the early 2000s-- skate boarding culture. Shot as well as edited like a skate tape drew directly from 2001, we adhere to a team of close friends as they skate via their day in the Xbox 20th Forum Tech sneakers, carrying out methods and playing some Halo: Combat Evolved on the original Xbox.

Thank you to our community for making Xbox the most effective place to play with family and also buddies across the world. We re delighted to proceed celebrating our 20th anniversary in collaboration with you and adidas!