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PlayStation Japan recruits CAPC USA CEO and Europe, Kiichiro Urata

In a short press release, Sony Interactive Entertainment has announced the appointment of Kiichiro Urata as Vice President and Head of the Department of Relations with Party Publishers and Developers in Asia.

Kiichiro Urata knows this kind of responsibilities, he comes out of a 10-year term at Capcom as CEO of Operations in America and Europe. If it could not prevent the closure of Capcom Vancouver Studio in September 2018, Kiichiro Urata has contributed to Capcom s 8 years of consecutive growth, including the spectacular digital transformation (which accounted for 30% of Capcom s sales in 2013. and 78% in 2020). Before Capcom, Kiichiro Urata has also occupied different key positions at Xbox between 2002 and 2011.

The recruitment of Kiichiro Urata by Sony Interactive Entertainment intervenes in a context where the management of PlayStation promised to continue working with the Japanese studios and publishers despite the closure of Japan Studio, who took care of these partnerships, As for example the one with fromSoftware ( Bloodborne , uprooted ). Kiichiro Urata is not the first Capcom framework to join PLAYSTATION. It imitates indeed Christian Svensson, former Vice President of Capcom USA today in charge of relations with third parties at the world level at Sony Interactive Entertainment.

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