GfK (motto: English Growth from Knowledge) is a world-leading supplier of data as well as analytics to the durable goods industry. It is headquartered in Nuremberg, Germany.
GfK was established in 1934 as GfK-Nürnberg Gesellschaft für Konsumforschung e.V. The firm s beginning administration board consisted of the future German Preacher of Economic Affairs and Federal Chancellor Ludwig Erhard. The GfK-Telemeter (additionally referred to as GfK-Meter) is a device to gauge the TV rankings. It is released in a representative part of families and also signs up the selected channel second by 2nd (including making use of videotext and video clip recordering and also repeating), while setting apart in between signed up customers.
According to the latest data of the GfK, Sony may look forward to a new milestone. In August this year, the brand was cracked by a million PlayStation 5 consoles sold in the United Kingdom after only 39 weeks. This put on a new record. For comparison: The PlayStation 4 console required three weeks longer to crack the million mark. By July, the predecessors, the PlayStation 4, still before the PS5. But with the increased availability of the latest model, this changes in August.
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